KEYNOTE
Social Media Performance Report
JUNE 2024
Key Analytics
Lead Generation
Lead Generation
| K5800 |
Post Boost Spends
| K2450 |
Post Boost Spends
| POM | 142 Leads |
| Kokopo | 30 Leads |
| Lae | 22 Leads |
| Mt Hagen | 20 Leads |
Audience
Leads by Age
| 18-24 | 12.5% |
| 25-34 | 27% |
| 35-44 | 29.3% |
| 45-54 | 19.1% |
| 55-64 | 8.2% |
| 65+ | 3.9% |
Leads by Location
| Port Moresby | 66.4% |
| Morobe | 8.4% |
| East New Britain | 14% |
| Western Highlands | 9.3% |
| Eastern Highlands | 0.9% |
| Jiwaka | 0.5% |
| Enga | 0.5% |
| Chimbu | 0.5% |
| Southern Highlands | X% |
SOCIAL MEDIA
analytics summary
Reach
7,395,879
Impressions
951,844
Frequency
4
Key Analytics
Overall
Impressions:
| 7,395,879 |
| (70.4% increase) |
Key Analytics
Overall
Reach:
| 951,844 |
| (32.9% increase) |
Key Analytics
FACEBOOK
Reach:
| 365,700 |
| (12.8% increase) |
Frequency:
| 4 |
Key Analytics
FACEBOOK
Page Visits:
| 14,600 |
| (31.6% decrease) |
Key Analytics
FACEBOOK
New Page Follows:
| 696 |
| (32% decrease) |
Top performing post
facebook
Basis engagement
Reach
| 69,803 |
Engagement
| Post Reactions | 1,818 |
| Post Comments | 94 |
| Video Plays | 93,376 |
| Shares | 56 |
Audience
facebook
Followers
| 26,124 |
Age & Gender
Audience
facebook
Location
Key Analytics
Instagram
Reach:
| 40,800 |
| 2.5% decrease |
Key Analytics
Instagram
Profile Visits:
| 1800 |
| 20.4% Increase |
Key Analytics
INSTAGRAM
New Followers:
| 89 followers |
| 9.2% Decrease |
Top performing post
Instagram
Basis reach & ENGAGEMENT
Reach
| 14,700 |
Impressions
| 27,926 |
Engagement
| Profile Visits | 110 |
| Follows | 2 |
| Saves | 7 |
Audience
instagram
Followers
| 1875 |
Age & Gender
Audience
instagram
Location
insights
1
Lead Generation ads have performed as per general standard, we will track the growth of leads for the next quarter to see the productivity and ROI for breaking the audience segments further based on location
2
Facebook has seen a significant overall increase in both impressions and reach. This is largely due to the diverse content mix, which includes reels, informative posts, and entertainment. This varied approach provides value, excites, and entertains the audience, keeping them engaged and coming back for more
3
Facebook posts consistently receive high levels of engagement. The volume of likes and comments indicates that the audience is actively interacting with the content, reflecting their genuine interest and connection with what is being shared.
4
July’s content will feature artist posts and introduce culturally relevant content, highlighting Keynote’s deep understanding and appreciation of PNG. This content will showcase Keynote’s commitment to the people of PNG by featuring elements of their music, history, and culture.
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